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The 2026 Lead-Gen Tool Price Index, in short

The Lead-Gen Tool Price Index lists entry and tier pricing for 10 social lead-generation tools as of 2026-08-04, and normalises each vendor's meter into a cost per lead at a chosen monthly volume. 9 of 10 prices were read on the vendor's own pricing page; the rest serve JavaScript-rendered pricing and are labelled as secondary sources with a tilde.

Verified prices (4 August 2026): F5Bot free tier at 5 keywords and 20 alerts a day, Silver $9.99/mo for 20 keywords, Gold $49.99/mo for 200 keywords, Platinum $214.99/mo for 300 keywords, Diamond from $500/mo. Brand24 Individual $249/mo or $199 annual for 3 keywords and 2,000 mentions; Team $349/$299 for 7 keywords; Pro $499/$399 for 12 keywords; Business $699/$599 for 25 keywords; Enterprise from $1,499/mo billed annually. ReplyGuy Small $10/mo for 20 replies, Analyst $39/mo monitoring-only with no replies, Pro $49/mo for 100 replies, Business $99/mo for 300, Enterprise $199/mo for 1,000, Agency $499/mo for 5,000. Subreddit Signals Starter $29/mo for 15 lead tokens a week, Pro $59/mo for 25 a week, Managed Service $2,000/mo. Devi $19/mo for one non-Facebook platform, $49/mo for Facebook groups, $59/mo for all nine non-Facebook platforms, $99/mo for all ten. PhantomBuster Start €69, Grow €159, Scale €439 plus a free trial. ReplyAgent $79/mo for the AI features plus $4 per posted comment and $8 per published post. ClientRadar free plan, Pro €59/mo or €29/mo annual, Max €99/mo or €59/mo annual — €29.50/mo for a first year on Max annual with 50% off the first payment.

Still approximate (secondary sources): none — every live vendor was verified at source. GummySearch closed on 30 November 2025 over Reddit API policies that forbid commercial applications.

Three figures that circulate widely and are wrong: F5Bot’s 200-keyword allowance is not free (it is the $49.99 Gold tier; free is 5 keywords). ReplyGuy does not start at $39 — a $10/mo Small tier exists that includes auto-replies the $39 Analyst tier does not. ReplyAgent is not a no-subscription pay-per-comment service — the AI features require $79/mo before the first $4 comment fee.

The key finding: entry price is the least reliable number in this market, because nearly every tool meters something behind it — lead tokens, reply credits, execution hours, per-group add-ons, per-comment fees, or keyword and mention caps. Two plans at similar headline prices can differ by an order of magnitude in cost per lead at real volume.

Entry price is the least
reliable number here.

Every price below was checked on the vendor's own page on 4 August 2026. Then the part the pricing pages don't show you: lead tokens, reply credits, execution hours and keyword caps, converted into what one lead actually costs at your volume.

10 tools 9/9 verified at source Checked 2026-08-04

What one lead actually costs you

Set the number of leads you genuinely need each month. Every tool re-prices against its own meter — the ceiling it hits, not the price it advertises.

Pricing the tier a real buyer of each tool would be on — ours included.
20

Bars default to the tier a real buyer of each tool would be on, not its entry stub — because entry tiers flatter unevenly: F5Bot's free plan is 5 keywords, and Devi's $19 plan excludes Facebook groups entirely, which is the only reason Devi is an alternative to us at all. Every vendor is priced at its best verified published rate, per month. Ours is Max on annual billing at €29.50 — a first-year rate, because the first payment is half price; it becomes €59 after that, and the label beside our bar says so. On the ongoing €59 we rank 6th at 20 leads a month and 6th at 100. On the first-year rate we rank 4th and 2nd. Both are real prices and you are entitled to know which one you are looking at. Six of the eight competitors publish an annual rate we could verify at source and all six get it here — that is why F5Bot, Devi and PhantomBuster all got cheaper on this chart too. ReplyGuy and Redreach are the exceptions: ReplyGuy's own two pages publish conflicting annual prices and Redreach publishes none, so both stay at monthly list. Inventing a discount for a competitor would be the same sin as denying it. Only a meter that actually counts surfaced leads imposes a ceiling — lead tokens and per-comment fees do; keywords, groups, mentions and execution hours do not, because twenty keywords can surface hundreds of posts. Tools in the second group are marked no lead cap and priced flat, which is why most competitors get cheaper as you drag the slider right. Where a published lead ceiling is genuinely exceeded, the next tier is priced in, or the row is marked past published cap rather than extrapolated. Free tiers that only preview leads rather than deliver them are excluded — including our own, which is why ClientRadar prices from €29 here and not from €0.

The full price table

A tilde means the vendor's pricing page is JavaScript-rendered and we could not read it at source — those rows come from secondary sources and are labelled.

Tool Category Entry price What's metered Who sends Risk
ClientRadar ours Session-based full loopFacebook groups · Reddit · X … Free Nothing No lead cap. AI credits are budgeted per plan, not sold per lead. You, every time Lower
F5Bot Keyword alertsReddit · Hacker News · Lobsters Free 5 keywords Two independent caps: keywords, and alerts per day both account-wide and per keyword. Neither counts leads. You Lower
Subreddit Signals Reddit lead discoveryReddit $29 /mo 65 lead tokens Vendor FAQ: tokens are weekly credits you spend to unlock and act on a lead. 15/week Starter, 25/week Pro — a genuine lead ceiling. You Lower
Devi Broad AI social sellingFacebook groups · LinkedIn · X … $19 /mo 25 groups Priced per platform, not per lead: $19 for one non-Facebook platform, $49 for Facebook groups, $99 for all ten. You, with automation modes Some
ReplyGuy AI replies & product mentionsReddit · X $10 /mo 20 replies Reply credits invert the incentive: paying for 300 replies tempts you to post 300 replies. The $10 Small tier undercuts the $39 Analyst tier and still includes replies. Auto-reply available Some
Redreach Reddit lead-gen + DM automationReddit $19 /mo 20 keywords Caps keywords, competitors, reply suggestions, seats and auto-DMs per day — not leads. Lead flow is throttled by refresh cadence: weekly on Startup, daily above it. Automated DMs Higher
ReplyAgent Managed posting serviceReddit $79 /mo 1 posted comments A $79/mo subscription is required for the AI features, then $4 per posted comment and $8 per published post on top. Discovery itself is uncapped. Vendor's own accounts Higher
PhantomBuster Cloud scraping & automationLinkedIn · 15+ others Free 20 execution hours Execution hours, email credits, AI credits and URL-finder credits all meter separately, and slots gate parallelism. None of them caps leads. Cloud automation Higher
Brand24 Enterprise social listening25M+ online sources $249 /mo 3 keywords Three keywords on the $249 tier is a far tighter constraint for a freelancer than the price is. n/a — read-only Lower
GummySearch closed 2025-11-30 Reddit audience researchReddit Nothing Closed 30 November 2025 — the founder cited Reddit API policies "which forbid commercial applications".

Correction — F5Bot: Widely reported as "free, 200 keywords". The free tier is 5 keywords; the 200-keyword allowance sits on Gold at $49.99/mo, and Gold is not the ceiling — Platinum is $214.99 and Diamond starts at $500. Checked at source on 2026-08-04.

Every published tier

ClientRadar

  • Free Free 5 networks, 3 keywords, details blurred
  • Pro (annual) €29 Facebook + Reddit, 10 networks, 8 keywords
  • Pro (monthly) €59 same, month-to-month
  • Max (annual) €59 · €29.5 first year, then €59 all four platforms, 25 networks, unlimited keywords — €29.50/mo for the first year with 50% off the first payment, €59 after
  • Max (monthly) €99 same, month-to-month
Compare with ClientRadar

F5Bot

  • Free Free 5 keywords, 20 alerts/day account-wide, 10/day per keyword
  • Silver $9.99 · $9.08/mo on annual 20 keywords, advanced filtering, full post text
  • Gold $49.99 · $45.75/mo on annual 200 keywords, RSS/JSON, AI filtering, Slack + Discord
  • Platinum $214.99 300 keywords, 200k alerts/day, API + webhooks
  • Diamond $500 custom enterprise, from $500/mo
Compare with ClientRadar

Subreddit Signals

  • Starter $29 · $24/mo on annual 10 subreddits, 15 lead tokens/week ($288/yr)
  • Pro $59 · $49.17/mo on annual 25 subreddits, 25 lead tokens/week ($590/yr)
  • Managed Service $2000 AI + human subreddit management
Compare with ClientRadar

Devi

  • One platform (no Facebook) $19 any single one of X, LinkedIn, Reddit, Nextdoor, Quora, WhatsApp, Bluesky, Telegram or Threads
  • Facebook groups $49 · $40.83/mo on annual ~25 groups included, ~$2 per extra group; +$9 per extra platform
  • All 9 non-Facebook $59 everything except Facebook groups
  • Facebook + all others $99 all 10 platforms
Compare with ClientRadar

ReplyGuy

  • Small $10 5 keywords, 20 replies/mo, 1 project — auto-replies included
  • Analyst $39 20 keywords, 5 projects, monitoring only — no replies at all
  • Pro $49 10 keywords, 1 project, 100 replies/mo
  • Business $99 25 keywords, 5 projects, 300 replies/mo
  • Enterprise $199 100 keywords, 1,000 replies/mo
  • Agency $499 1,000 keywords, 5,000 replies/mo
Compare with ClientRadar

Redreach

  • Startup $19 20 keywords, 3 competitors, 100 reply suggestions/mo, 30 auto-DMs/day, 1 seat, weekly refresh
  • Growth $39 40 keywords, 6 competitors, 300 replies/mo, 100 auto-DMs/day, 2 seats, daily refresh
  • Professional $79 60 keywords, 8 competitors, 500 replies/mo, 500 auto-DMs/day, 3 seats
  • 3-day pass $12 one-off trial pass, not a monthly plan
Compare with ClientRadar

ReplyAgent

  • Manual Mode Free no AI discovery or generation; posts from your OWN Reddit account
  • Basic $79 · $58.25/mo on annual required for AI features; up to 3 products; unlimited discovery
Compare with ClientRadar

PhantomBuster

  • Trial Free 2h execution time, 50 email credits, 1k AI credits, exports capped at 10 rows
  • Start €69 · €56/mo on annual 20 execution hours, 500 email credits, 5 slots
  • Grow €159 · €128/mo on annual more hours, credits and slots
  • Scale €439 · €352/mo on annual team allowances
Compare with ClientRadar

Brand24

  • Individual $249 · $199/mo on annual 3 keywords, 2K mentions/mo
  • Team $349 · $299/mo on annual 7 keywords, 10K mentions/mo
  • Pro $499 · $399/mo on annual 12 keywords, 40K mentions/mo
  • Business $699 · $599/mo on annual 25 keywords, 100K mentions/mo
  • Enterprise $1499 from $1,499/mo billed annually
Compare with ClientRadar

Methodology

How prices were checked. Every figure was requested from the vendor's own pricing page on 4 August 2026. Brand24, F5Bot, ReplyGuy, Subreddit Signals and ReplyAgent serve server-rendered pricing and were read directly from source HTML. Devi and PhantomBuster render prices with JavaScript, so those pages were opened in a real browser and read from the rendered DOM — two traps worth naming, because they catch most published comparisons: PhantomBuster's pricing page loads with the annual toggle pre-selected, so a careless read harvests €56/€128/€352 and publishes them as monthly prices; and Devi has no named tiers at all, only a platform picker whose price changes with every checkbox. Still secondary: none — every live vendor was verified at source. Where a figure could not be verified, the page says so rather than smoothing it over.

Corrections made on 4 August 2026. Re-checking every vendor at source changed five of our own published figures, and every one of them had made a competitor look cheaper or simpler than it is. Subreddit Signals was recorded at $19.99/$49.99 — those are the annual effective rates; the monthly prices are $29 and $59. ReplyGuy was published as "from $39" while a $10 Small tier exists that includes the auto-replies the $39 tier does not. ReplyAgent was published as "no subscription, ~$3–4 a comment" when the AI features require $79/mo before any per-comment fee. Devi's "$19" was printed beside a platform list including Facebook groups, which $19 does not buy — Facebook is $49 and all ten platforms are $99. F5Bot's free allowance was called unpublished when it is stated plainly on their tiers page, and we had omitted two tiers above Gold. A comparison table that only errs in one direction is not a comparison table.

Which tier gets priced. By default, the comparable one — the cheapest plan that actually does the job being compared. Silver for F5Bot (20 keywords with advanced filtering and full post text; the free plan is 5). Facebook groups for Devi, because Facebook coverage is the whole reason Devi is an alternative to us, and its cheaper $19 plan does not include it — we do not price Devi at its $99 all-ten-platforms plan, because that buys six platforms ClientRadar cannot scan and charging a competitor for capability we lack is not a comparison. Growth for Redreach, whose Startup plan refreshes leads weekly rather than daily, and a week-old thread is a dead thread. Grow for PhantomBuster, because Start's 20 execution hours does not run production volume. Team for Brand24, on 7 keywords rather than 3 — note this is a judgement about which plan a buyer sits on, not a claim that keyword caps limit leads; they do not, and the ceiling rule above is unaffected. Max, priced monthly, for ClientRadar.

Two vendors deliberately have no fixed tier. ReplyGuy and Subreddit Signals are the only ones whose meter genuinely counts leads, so their tier is chosen by your volume — the machinery that already exists for lead ceilings does it better than any fixed pick, and pinning them would have put ReplyGuy on fifteen times the headroom the reader asked for. Drag the slider and watch those two rows move while the others hold.

Every vendor gets its best verified rate. An earlier version of this page divided by whichever annual rate happened to have been recorded, and annual rates had been recorded for exactly two competitors — so we banked our discount and most of them did not get theirs. Annual rates have since been collected at source for six of the eight: F5Bot ($109/yr Silver), Devi ($490/yr for Facebook groups — its yearly billing is a flat ten months' price), Subreddit Signals ($288/yr Starter), PhantomBuster (€128/mo Grow on annual), ReplyAgent ($699/yr) and Brand24 ($299/mo Team on annual). ReplyGuy's /pricing page and its homepage publish contradicting annual figures (Pro $249 against $349), and Redreach publishes no annual price at all, so those two are priced monthly and are disadvantaged by it — said out loud rather than left for a reader to discover.

Our own number is a first-year rate, and that matters. €29.50/mo is Max on annual billing with 50% off the first payment. It is a real published price on our pricing page and any new customer can have it. It is also promotional: year two is €59, at which we rank 6th at both 20 and 100 leads a month rather than 4th and 2nd. Competitors' annual discounts are ongoing, ours is not, so the like-for-like ongoing comparison is the €59 one. We are showing the promotional rate because it is what you would actually pay to start — not because it flatters the chart, which it does.

How the normaliser works. The chosen tier is divided by the volume you set. The one rule that governs everything: a ceiling only applies where the vendor's meter actually counts surfaced leads. Lead tokens and per-posted-comment fees do count leads. Keywords, groups, mentions and execution hours do not — twenty keywords can surface hundreds of posts — so those tools are marked no lead cap and priced flat. An earlier version of this page ignored that distinction and multiplied every allowance against an invented tier ladder, which sent Brand24 to its $1,499 Enterprise tier at thirty leads a month and inflated four of nine competitors. It made our own row look better by making theirs wrong, which is the exact failure this page exists to call out in other people's comparisons. USD figures are converted at a flat 0.92 only to put everything on one axis; displayed prices always keep their native currency, because restating a vendor's price in another currency is its own small dishonesty.

How risk was ranked. Automation surface only — what a tool does on your account, from its own documentation and user reviews, following the 2026 Ban-Risk Index. It ranks risk surface; it does not claim any specific tool will get you banned.

Conflict of interest. ClientRadar is our product and appears in this table. Its row uses the same columns and the same rules as everyone else's, and the tools that beat it at specific jobs — F5Bot on free Reddit alerts, Brand24 on brand analytics — are named as such in the full written comparison.

Prices change. This page is dated, and the date is the point — if you are reading it long after 2026-08-04, re-check anything you are about to act on.

Pricing questions, answered

How much do AI lead generation tools cost in 2026?
Three distinct bands. Entry-level tools run $10–50/mo — ReplyGuy from $10, F5Bot free (5 keywords) with paid tiers from $9.99, Devi from $19 for one non-Facebook platform, Subreddit Signals from $29. Session-based full-loop tools run €29–99/mo. Enterprise platforms are a different order: PhantomBuster €69–€439/mo, F5Bot Platinum $214.99, Brand24 $249–$1,499+/mo, ReplyAgent $79/mo plus $4 per posted comment. All figures checked 4 August 2026.
Why is the entry price the least useful number?
Because nearly every tool meters something behind it. Subreddit Signals allocates 15 lead tokens a week on Starter and 25 on Pro, ReplyGuy allocates monthly replies, PhantomBuster meters execution hours plus email, AI and URL-finder credits, Devi charges per platform and per extra group, ReplyAgent charges $4 per posted comment on top of a $79/mo subscription, and Brand24 caps keywords and mentions per plan. A $29 plan with 15 weekly tokens and a $49 plan with 100 monthly replies are not 1.7× apart — they are different shapes.
Which lead generation tool is cheapest per lead?
It depends on volume and on which tier you would actually buy, which is why this page normalises rather than ranks. By default every tool is priced at the cheapest plan that genuinely does the job — entry tiers flatter unevenly, since F5Bot free is 5 keywords and Devi’s $19 plan excludes Facebook groups. ClientRadar ranks 6th cheapest in that view, the same as in the entry-tier view. Set the volume slider to your real number before comparing anything.
Are these prices verified?
All nine live vendors were read at source on 4 August 2026. Brand24, F5Bot, ReplyGuy, Subreddit Signals and ReplyAgent serve server-rendered pricing and were read from the raw HTML. Devi and PhantomBuster render prices with JavaScript, so those pages were opened in a real browser and read from the rendered DOM. Any figure we cannot verify is marked approximate with a tilde — at this re-check, none are.
Is F5Bot still free?
Yes, and its allowance is published: 5 keywords, 20 alerts a day account-wide and 10 a day per keyword. The widely-quoted 200-keyword allowance is not the free tier — it sits on Gold at $49.99/mo, with Silver at $9.99/mo for 20 keywords. Gold is not the ceiling either: Platinum is $214.99/mo and Diamond starts at $500. Checked at f5bot.com/tiers on 4 August 2026.
What happened to GummySearch’s pricing?
GummySearch closed on 30 November 2025. Its founder cited Reddit’s API policies, "which forbid commercial applications". It is listed here without a price as a reminder that the access model — commercial API, scraping cloud, or your own logged-in browser session — outlives feature parity and price when a platform changes its mind.
Does the ban-risk column mean a tool will get me banned?
No. It ranks automation surface — what a tool does on your account, from its own documentation — following the method of our 2026 Ban-Risk Index. More automated actions taken further from your direct control mean more exposure to platform enforcement. It is a measure of risk surface, not a prediction about any specific vendor, and no tool including ours can guarantee immunity.

The written version of this comparison — what each tool is actually for, and where ours is the wrong choice — is here. If you are pricing your own channels instead, the cost-per-lead calculator is the other half.

The cheapest tool is the one that finds you a client.

Per-lead cost only matters if the leads are real. ClientRadar reads the groups and feeds you already belong to, scores intent with the reasoning, and never posts without your tap.

Runs in your browser · nothing posts without your tap
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