“Looking for someone who's done this before — happy to pay for a few hours”
Budget is already conceded and the unit is hours rather than a project, so the decision is small enough for the person posting to make alone. The real signal is "who's done this before": they want pattern recognition, not labour. Lead with the closest engagement you have actually run and what changed because of it. This is the fastest-closing ask on LinkedIn and usually the smallest.
“Anyone got a recommendation for an ops consultant?”
A recommendation request is a third-party trust ask, not an invitation to pitch. The poster expects other people to name someone, so self-nomination reads badly unless it is framed as a genuinely useful answer first. Budget is unstated, but asking their own network instead of a marketplace signals a real engagement rather than a favour hunt. Urgency is moderate and authority usually sits with the poster.
“We need help fixing our pricing before we scale”
"Before we scale" is a deadline in disguise — there is a funding round, a hire, or a launch sitting behind it. "We" means a company rather than a solo founder spending their own money, so a second decision-maker exists and your reply will be forwarded. Nobody has scoped the work yet, and that is the opening: whoever reframes the problem accurately usually gets to define the engagement.
“Bringing in a fractional [role] for six months”
The highest-value phrasing on this list. The decision is already made, the duration is stated, and "fractional" means the buyer has accepted a retainer shape rather than a one-off project fee — six months at a monthly rate. Whoever posted this has authority or is speaking for someone who does. Reply about what the first ninety days look like, not about your CV.
“Who do you use for [function] strategy?”
Usually asked by a peer of your buyer rather than the buyer, and that changes the reply completely. You are being read by an audience of lurkers who have the same problem and have not posted about it. Budget and urgency are unknown; reach is the highest of any phrasing here. Answer the underlying question well enough to be useful to someone who never replies to you.
“Our board wants an outside read on this”
Decision authority sits above the poster, which is exactly why they are asking in public — they need a defensible choice, not a cheap one. Board-driven work is short, senior, priced at the top of the band, and usually date-bound to a meeting on a calendar. Independence and who you have reported to before matter more than your rate; say both plainly.